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Former Stüssy Creative Director and VP of design Paul Mittleman joins The Plug with Justin Jay to break down two huge shifts in modern fashion — the collapse of the Supreme resale market and why he thinks the word “streetwear” never made sense.

From the Yeezy-era stock-market mentality to the way malls tried to copy skate and hip-hop style, Paul explains how street culture — not “streetwear” — built the foundation of today’s scene.

Topics• The rise & fall of the resale economy (Supreme, Yeezy, StockX)• Why “streetwear” misses the point of street culture• How Stüssy & Supreme reshaped NYC skateboarding• The evolution of authenticity vs. hype

🎧 Watch the full interview: https://youtu.be/zJVu9vHaD3k
#Supreme #Stussy #Streetwear #ResaleCulture

About The Plug
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The Plug w/ Justin Jay is a bi-monthly arts and culture podcast featuring unfiltered, long-form interviews with the artists, entertainers, and innovators shaping today’s world. Each episode explores career challenges, inspirations, and the stories behind music, sports, design, and politics.

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Follow the audio podcast of The Plug w/ Justin Jay every other Thursday → https://www.theplugwithjustinjay.com

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Topics: music production, New York City history, hip-hop history, creative process, professional surfing, comedy, photography, arts & entertainment

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