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What did Supreme learn from Stussy that made it one of the most powerful brands in streetwear history? In this clip, Paul Mittleman reveals insider stories from downtown New York’s golden era — how Shawn Stussy and James Jebbia built movements around skateboarding, street culture, and the birth of drop culture.

In this segment from The Plug w/ Justin Jay, VP of design and Creative Director Paul Mittleman breaks down what set Supreme and Stussy apart from the many streetwear labels that disappeared. From Shawn Stussy’s design instincts to James Jebbia’s business precision, Mittleman shares how talent, timing, and authenticity helped both brands define the language of modern streetwear.

🎧 Watch or listen to the full episode on Spotify, Apple Podcasts, or right here on YouTube: The Plug w/ Justin Jay - https://youtu.be/zJVu9vHaD3k

00:00 – The rise of Stussy and Supreme00:40 – Shawn Stussy & James Jebbia’s unique work ethic01:15 – Stussy’s creative/business balance and long-term vision02:00 – How Supreme built a vibe around downtown New York02:45 – The origins of drop culture and curated skate retail

00:00 – The rise of Stussy and Supreme
00:40 – Shawn Stussy & James Jebbia’s unique work ethic
01:15 – Stussy’s creative/business balance and long-term vision
02:00 – How Supreme built a vibe around downtown New York
02:45 – The origins of drop culture and curated skate retail

#Supreme #Stussy #Streetwear #JamesJebbia

About The Plug
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The Plug w/ Justin Jay is a bi-monthly arts and culture podcast featuring unfiltered, long-form interviews with the artists, entertainers, and innovators shaping today’s world. Each episode explores career challenges, inspirations, and the stories behind music, sports, design, and politics.

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Follow the audio podcast of The Plug w/ Justin Jay every other Thursday → https://www.theplugwithjustinjay.com

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Topics: music production, New York City history, hip-hop history, creative process, professional surfing, comedy, photography, arts & entertainment

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