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Skateboarding legend Tony Hawk shares how he embraced mainstream sponsorships—from Hot Wheels to Bagel Bites and Club Med—without compromising his values. In this clip from The Plug with Justin Jay, Hawk explains why partnering with non-skate brands wasn’t selling out, but instead a way to grow the sport and stay true to his real lifestyle. Discover how his forward-thinking approach helped transform skateboarding culture and opened doors for future generations.

#TonyHawk #Skateboarding #SkateCulture #ThePlugPodcast #Sponsorship